Sunday, March 30, 2008

Tata or Ford Who gained from the Deal?

Hi all. Today i thought of sharing an information which every body know about this. But i found something unique where few behind the scenes are yet to shared with you.

As you all know that the two legendary sons Jaguar and Land Rover of Ford has got adopted by Indian giant TATA. TATA has paid $2.3bn to ford for the British brands after the months of negotiations over the price and the supply relationship.

The takeover is very smooth and also it has been warmly welcomed by the staffs and the workers. Approximately there are over 15,300 workers from both jaguar and land rover. Because there has been a strong commitment given from both side to the workers regarding their job security and the pension, they got cheered up which goes with smooth take up.

In Italy, the word Tata has a different meaning, namely big sister or governess, also apt since the company's main challenge will be to nurse the loss-making Big Cat back to financial health.

"Since 2002, when Jaguar sold 130,000 cars, sales have halved, and the slide continues.

In Europe, Jaguar's sales slumped more than 25% in February when compared with the same period last year, while in its key market, the US, sales have fallen more than 33% so far this year when compared with the same period in 2007.

Land Rover, though profitable, is not doing much better. In the US, sales fell almost 10% in February when compared with that period last year, while in Europe sales slipped 12%.


Nevertheless, the $2.3bn (£1.15bn) price-tag put on the two carmakers represents "a bargain compared to the prices paid by Ford almost 20 years ago", according to Global Insight automotive analyst Rebecca Wright.


Ford paid $2.5bn for Jaguar in 1989 and $2.7 billion for Land Rover in 2000, and is believed to have invested an additional $10bn."


(Figures and the quotes according to BBC)


Now TATA with its growing global market due to their innovation of NANO, will again grow to the peak of the global market.

In indonesian, TATA means order, arrangement or system. TATA with its Jaguar and Land Rover, will be very tact and structured and going to prove the world.


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