Definitely a big yes. You must personalize your site content. Now it becomes a popular trend and a must, that variety of websites including search, news and music has to be personalized. The overall argument behind the push for personalization is that more targeted content (and ads) will drive greater pageviews (and revenue).
If you check with MineKey right, its basically a startup that makes adding personalization to any website simple through their embeddable widget. The widget looks like a mini RSS reader that displays relevant links for selected feeds. Recommendations are based on links from any number of RSS feeds you choose and can run across multiple properties. It comes in three different flavors: plain gray, colorful, or with a fully customizable skin.
The widget uses four sources to determine what links to display:
- The content’s context.
- Individual surfing behavior.
- Group surfing behavior and
- Your affinity for personalization.
First, their algorithms generate content based on the content of the page. Then it compiles recommended content based on your surfing behavior and that of all the site’s visitors will be tracked via the well know cookie.
Finally, based on your previous choices, the algorithm determines whether you prefer content targeted to your general personal interests or that of the website’s visitors at large.
MineKey says that they can track how a users interests evolve, differentiating between short-term and long-term user interests. This could potentially avoid the problem surfing history poses to behavior based customization. For instance, if you switch from reading about sports to stocks, you could wind up with sports scores when you want stock tips.
For your information, Minekey is based on Silicon Valley with a development office in Delhi. It has got its R&D team at IIT Karagpur in India.
Pretty interesting right.. So, stay for more intresting postings that are yet to come at www.tech-nol.com.
